Category Archives: Food Books

Book Bites: Conscious Capitalism by John Mackey

Born and raised a Pathmark man, It’s not so often (usually payday) that I take a trip to Whole Foods. Today, one of  those off days when I did make it to the aptly nicknamed “Whole Paycheck”,  something else out of the ordinary happened…I ran into John Mackey, the founder of the Whole foods Chain. Mackey, surrounded by about 50 staff members and Philadelphia fans, was signing his new book Conscious Capitalism: Liberating the Heroic Spirit of Business. The book is not so much about food, like other books discussed on this blog, but the ethos, purpose and ethics behind the brand Whole Foods.

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Conscious Capitalism calls for a paradigm shift in business practice citing emphasis on philanthropy, a driving social purpose and people. I’m excited to read the book from  a man who can get his own staff to line up and pay for books at their own job. If you had a chance to read it, let us know what you think!!

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BigBite Hosts John T. Edge – “The Truck Food Cookbook” Signing

We are so excited to host award-winning food writer, John T. Edge, The New York Times, United Tastes columnist, as he visits Philly on June 6th to promote his new book “The Truck Food Cookbook: 150 Recipes and Ramblings from America’s Best Restaurants on Wheels.”

A prolific writer with a discerning palate, John T. Edge guides readers and home cooks through each city and recipe with authority. In his new cookbook Edge explores the exploding mobile street food movement across the country, including a Philly pit stop.

John T. Edge, five-time James Beard Award nominee and well-known food culture chronicler, has watched this fast-growing trend with enthusiasm and excitement. That enthusiasm has taken him around the country to capture the food truck scene—which he does in The Truck Food Cookbooka country-wide collection of today’s most imaginative dishes from some of the most creative chefs pedaling their wares curbside rather than inside.

On Wednesday, June 6th, Yards Brewery will host Edge as he reflects on the experiences of his street food coverage, and signs copies of his new cookbook. A portion of the books sold will benefit the newly formed Philly Mobile Food Association (PMFA).

This wouldn’t be a BigBite event without a little competition! In collaboration with the signing, and because we like competitions, BigBite will host a friendly cheesesteak competition between two PMFA vendors. Lil Dan’s Gourmet Lunch Truck and Spot Gourmet Burgers, Steaks and Pork will go head-to-head to see who can make the best Philly cheesesteak. They will be making these Philly staples for all to vote on, including John T. Edge. Yards Brewey also eggs this competition on by providing $4 Brawlers: a pugilist style ale.

Date: Wednesday, June 6th, 2012
Location: Yards Brewey (Map)
Time: 6:30pm – 9:30 pm
Competition Start time: 6:30pm ($5 cheesesteaks)

We hope you help us support the street food movement and join us on the 6th!